Apple's Admittance: The Cheap iPhone 5C Failed as a Result of iPhone 4 Comeback

$320 for a four year old iPhone, Apple thinks that aspiring consumers will love to pay such amount. Apple plans to restart the manufacturing of iPhone 4, which it discontinued after the launch of iPhone 5C and 5S last year. 

According to an Indian business newspaper, "The Economics Times", Apple will sell iPhone 4 only in three countries India, Indonesia and Brazil. In emerging markets such as India, China, Indonesia selling iPhone is bit tricky. Such markets don't have a system of one or two years contract and they like to pay full amount upfront for a new smartphone.

iPhone 5S & 5C were launched in the late previous year, iPhone 5C was supposed to solve this problem offering a brand new device with a price similar to previous models, but instead, not just in developing countries but consumers across the world found the cheaper iPhone much expensive and insufficiently exclusive.

"iPhone 5C is neither cheap nor chearful" – Reuters/Amit Dave

As a result of iPhone 5C's downfall, Apple is willing to bring back its older model – iPhone 4. According to forecasts, Indians will purchase around 225 million smartphones and 100 million in Brazil and Indonesia, out-of-which 92% will be new buyers. Bringing a smartphone worth Rs. 20,000 ($320) will tend people to buy iPhone and turn into Apple's loyalist.

iPhone 5C - TV Commercial

It wouldn't be easy for Apple though as consumers have lots of option with Samsung and LG launching new devices with much cheaper rates with all the bells and whistles.

Source:

http://qz.com/174031/apples-admitting-the-cheap-iphone-5c-failed-by-bringing-back-the-iphone-4/

About Anna Harris:
Anna Harris working as web content writer and a strategist for a major IT firm specialized in iPhone application development services and other mobile app development services.

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