Oracle Unveils Cross Platform Marketing Cloud

Oracle announced its latest Oracle Marketing Cloud with the combination of several platforms from various company's acquisitions, including Eloquo, Compedium, Responsys and BlueKai.

According to the company, it'll cover a broad spectrum of data for customers to work on marketing campaigns and store the data related to those campaigns. It can also integrate with the current Social Cloud by Oracle, including the content marketing tools.

It sounds like Oracle is bringing enormous marketing capabilities under one roof of the marketing cloud. According to a press release, Oracle has focused on three big selling points – "simplicity", "readiness" and "customer centricity".

Watch The Video To Explore More About Oracle Marketing Cloud

As per the company stats, the customers are already making improvements as Thomson Reuters has reported a 175 % hike in its attributable revenue, Golden State Warriors has stated a rise of 300 % in Twitter followers. 

According to Oracle, as it says Marketing Cloud will be, "providing marketers with the most advanced and easy-to-use cloud-based solutions for unifying customer data, engaging the right audiences across paid, owned and earned media, and analyzing performance."

Source:

http://techcrunch.com/2014/04/30/oracle-marketing-cloud/

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Anna Harris working as web content writer and a strategist for a major IT firm specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.

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