Friday, January 16, 2015

Xiaomi Mi Note Phablet is an iPhone Killer

Xiaomi, the Chinese company that recently became the world’s most valuable startup (depending on your definition of startup), took the wraps off its latest phone in Beijing today… and the comparisons to Apple are likely to flow once again.

The Xiaomi Mi Note is priced at 3299 CNY (~$530) for a 64 bit model, and the higher-speed Mi Note Pro, both look to be the Chinese company’s response to Apple’s iPhone 6+. Indeed, that’s a comparison that Xiaomi positively encouraged at its launch event, where CEO and co-founder Lei Jun made multiple references and comparisons of the two phones.

The Mi Note itself sports a 5.7-inch screen, with a Snapdragon 801 2.5 GHz processor powering it, alongside 3GB RAM. The 16GB version retails for 2,299 CNY (around $370), while the 64GB model is 2,799 (circa $450).

The Mi Note is just 6.95mm thick and weighs in at 161g. Jun said the company had focused on improving battery life — it actually produces a line of portable chargers, so has the knowledge in-house — and the Mi Note packs a 3,000 mAh battery courtesy of LG.

Much of the comparison to Apple stems from the fact that the U.S. company is still seen as the producer of the best products on the market, which makes it the standard to beat. Although Lei Jun did crack a few jokes, including one about how easy it is for Apple customers to switch their SIM to a Mi Note thanks to its support for multiple SIM types.

The feature-packed Mi Note is sure to resonate with fans in China, where the iPhone 6+ has reportedly been a big hit, and it will be interesting to see how it fares overseas, too.

About Anna Harris:
working as web content writer and a strategist for a major IT firm specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.

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