Twitter's CEO Dick Costolo
confirmed about the firehose deal with Google, under which tweets
will be visible in Google search. Now clicks may increase and Twitter
can monetize those pages.
It will be the first time
that Tweets will appear in Google searches after they disappeared in
2011. They will not start appearing for another “several months,”
Costolo said on the company’s Q4 earnings call today.
The last time Google and
Twitter worked together on a firehose agreement was in 2009. Twitter
is very focused right now on bringing more traffic to its content and
then monetising that, and that has taken a very specific form for the
company: showing tweets to people who are not already Twitter users.
Twitter estimates that
there are some 600 million people who already land on Twitter pages
as “logged-out” (that is, unregistered) users, compared to the
288 million registered monthly active users it has today.
According to Costolo's
words, "We’ve had a relationship with Google for years, We’ve
got the opportunity now to drive and aggregate eyeballs to logged-out
experiences that we plan to deliver on the front page of Twitter."
It could also potentially
mean more enhanced results beyond simple text, if Twitter extends the
firehose to include Twitter Cards as well, or other kinds of data
like location.
About Anna Harris:
Anna Harris working as web content writer and a strategist for a major IT firm Hidden Brains specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.
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Anna Harris working as web content writer and a strategist for a major IT firm Hidden Brains specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.
Follow Anna Harris On
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