Almost 1 million people in
the bought an Apple Watch on the first day of pre-orders, forcing
many of the models to go out of stock for months.
Slice Intelligence, a
shopping research firm, said that data from receipts indicated that
957,000 people in the US ordered the Watch.
Around 62 per cent of the
shoppers bought the cheaper Apple Watch Sport, they said. That model
begins at £299 in the UK, with the more expensive Apple Watch
collection beginning at £479.
Most customers pre-ordered
their Watches in Apple’s “space gray” aluminium cases, which
represented 40 per cent of pre-orders. Stainless steel was the next
most popular, followed by silver sliminium and the “space black”
steel.
The average spend on
Watches was $504 (£345), according to the data, and the average
order was for 1.3 smartwatches.
The black sport band was
the most popular strap, and represented nearly half of orders.
Few enough people bought
the luxury Apple Watch Edition — which sells for between £8,000
and £13,500 — that the orders didn’t show up in Slice’s data.
Slice used data from 9,080
customer receipts to work out the data, which is focused solely on
the US, and so it is possible that it could be skewed. Apple has said
that it won’t publicly tell anyone how popular the Watch is,
wrapping them up with other products when it reports its quarterly
results.
About Anna Harris:
Anna Harris working as web content writer and a strategist for a major IT firm specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.
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Anna Harris working as web content writer and a strategist for a major IT firm specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.
Follow Anna Harris On
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