Thursday, December 22, 2016

Scope of Virtual Reality and Augmented Reality in Retail Sector


Virtual reality, a concept that takes you to a completely different 3D world with its VR headset, and augmented reality, technology that uses real location to connect virtual digital world with real one through mobile device, are making it to the top of technology news these days.


 Pok√©mon GO was one successful implementation of augmented reality technology in mobile gaming. This innovation of providing an enhanced look of real world using AR and real locations got much deserved appreciation from audience. Initially available only for iOS users, the game was then presented to Android users too considering the success and fame it received in short time.

AR and VR for Retail

Let’s take an example to understand the usability of AR and VR in the retail industry. Suppose you are shifting to a new town in few days and have already bought a new home there. Now you need to purchase basic furniture includes sofa, chairs, table and beds for that house.

As you would need these items as soon as you shift, you cannot wait until you reach the new place and then go for furniture shopping. In such situations, it is wise to make an online purchase by being sure that those furniture items would fit properly in your new home using AR and VR technology.

3D augmented reality furniture placement is now possible that allows users to get a view of furniture fixed in real world location, move it around for adjustment or change color to match it with walls. Getting a preview of how furniture will look in your home has never been this simple and convenient, isn’t it?

Related: Rising Trend of Chatbots in 2017

Transformation in Retail Industry

Virtual reality in combination with augmented reality has the power to change the way how people shop. Ordering a shirt or shoes of random size, trying it at home for perfect fit and then exchanging it is an old school method. Neither is visiting the physical outlet of clothes convenient for busy professionals.

AR and VR now allow shoppers to try the shirt virtually without having to personally visit the store. Based on your body size, you might get an idea of the fitting and look of the garment when worn by you. Rightly said, retail industry finds many uses in VR and AR technology.

On a Concluding Note

Proper implementation of augmented reality and virtual reality into retail models can work wonders. This combination is now compelling retailers to think on how their future stores will look like with more people adapting to these technologies.

If you are into retail business, consider using VR and AR to improvise customer experience and increase sales. Though adoption of these technologies in retail has not picked up pace, you can take advantage of the situation and be in the group of first few ones to offer such advantages to customers. Use VR and AR for the benefit of your business before your competitor does!

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