Oracle announced its latest Oracle Marketing Cloud with the combination of several platforms from
various company's acquisitions, including Eloquo, Compedium,
Responsys and BlueKai.
According to the company, it'll cover a
broad spectrum of data for customers to work on marketing campaigns
and store the data related to those campaigns. It can also integrate
with the current Social Cloud by Oracle, including the content
marketing tools.
It sounds like Oracle is bringing
enormous marketing capabilities under one roof of the marketing
cloud. According to a press release, Oracle has focused on three big
selling points – "simplicity", "readiness" and
"customer centricity".
Watch The Video To Explore More About Oracle Marketing Cloud
As per the company stats, the customers
are already making improvements as Thomson Reuters has reported a 175
% hike in its attributable revenue, Golden State Warriors has stated
a rise of 300 % in Twitter followers.
According to Oracle, as it says
Marketing Cloud will be, "providing marketers with the most
advanced and easy-to-use cloud-based solutions for unifying customer
data, engaging the right audiences across paid, owned and earned
media, and analyzing performance."
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About Anna Harris:
Anna Harris working as web content writer and a strategist for a major IT firm specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.
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Anna Harris working as web content writer and a strategist for a major IT firm specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.
Follow Anna Harris On
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