Microsoft Unleashes First Lumia Phone Without Nokia Brand

The first Lumia Phone by Microsoft without the label Nokia is great departure. Microsoft comes out with a new chapter in branding and mobile devices.

Microsoft launches Lumia 535 on Monday, its first Lumia phone by dumping the brand label Nokia. In April, 2014 Microsoft bought the brand Nokia in a $7.2 billion deal and got the authority to launch new Lumia phones on its own, and also allowed to keep the brand name Nokia for a short period of time.

This new Lumia device runs on Windows 8.1, the latest mobile operating system by Microsoft. It possesses a quad-core 1.2GHz Qualcomm Snapdragon 200 processor and has a great picture display with a 5-inch and 960x540 pixel density.

Microsoft still awaits for the jump-start as the operating system still holds only just 2.5% stake in mobile devices across the world. In comparison, Google's Android runs on more than 85% of mobile devices across the world.

Microsoft has already sold 9.3 million Lumia phones in this quarter, it's almost 5.6% above the Lumia phones sold in the previous one.

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About Anna Harris:
Anna Harris working as web content writer and a strategist for a major IT firm specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.

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