Amazon never says die: The
company is reportedly already developing a second iteration of its
Fire Phone. According to VentureBeat, the e-retail giant expects to
release the next-gen smartphone in 2016.
It appears Amazon has been
planning another handset for months, but has "gone back to the
drawing board" after watching its first attempt crash and burn,
VentureBeat said.
Amazon did not immediately
respond to PCMag's request for comment. But the company said in
October that it will continue developing new Fire Phone models,
hoping they will catch on like the Kindle e-reader, which was
initially panned.
The company has been
struggling to drum up interest in its 4.7-inch phone since its
summertime launch; Amazon lost $170 million in the last quarter, and
was left with an $83 million surplus in unsold phones. Even features
like a 3D-esque parallax display and the "Firefly"
identification software could not boost its sales.
Limp later blamed a
too-high price tag; the AT&T exclusive launched at the standard
$199 for the 32GB model and $299 for 64GB on contract, but was later
dropped to 99 cents.
An off-contract, 32GB
version is also available for $649; Amazon eventually lowered the
price to $449, but couldn't manage to drive more sales. Last month,
the cost fell further to $199 for a fully unlocked Fire Phone, but it
is currently listed at $449 again.
About Anna Harris:
Anna Harris working as web content writer and a strategist for a major IT firm specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.
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Anna Harris working as web content writer and a strategist for a major IT firm specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.
Follow Anna Harris On
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