Creating strong customer
loyalty is one of the best things you can do for your business.
According to a report from the Harvard Business School, an increase
in customer retention rates of just 5 percent will result in a profit
increase of 25 to 95 percent.
1. Stay in Touch with Your
Customers
It may sound too obvious
to mention, but a surprising number of business owners don’t touch
base with their customers—or they find it difficult to do so.
Making regular contact with customers through email and direct mail
is one of the best ways to keep your business at the forefront of
their minds.
2. Encourage Bigger
Initial Purchases
Generating customer
loyalty means targeting your customers at all stages of the sales
process. According to analytics company, SumAll, the chance of a
customer coming back relates directly to the amount of money he or
she spends on the first purchase.
3. Get Personal
In a world of abundant
choice, customers need strong incentives to remain loyal to one
company. One powerful way to ensure that your business remains at the
top of the list is to affect the customer's emotions. When customers
receive a more personal customer experience they can develop a hard
to break emotional attachment to the business.
4. Don't Overlook the
Power of Loyalty Programs
Loyalty programs have been
severely overdone in recent years, and the average person now has 18
to 20 loyalty cards. However, despite the appearance that loyalty
schemes don’t actually inspire loyalty, do not overlook their
value.
5. Keep Things Fresh
Internet consumers expect
instant gratification, and the majority of them always look for
something fresh to hold their attention, albeit briefly. It's more
important than ever to keep your website interesting and fresh. This
is one effective and relatively simple way to keep the customer
coming back.
About Anna Harris:
Anna Harris working as web content writer and a strategist for a major IT firm specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.
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Anna Harris working as web content writer and a strategist for a major IT firm specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.
Follow Anna Harris On