5 Basic Tips To Maintain Customer Relation

Creating strong customer loyalty is one of the best things you can do for your business. According to a report from the Harvard Business School, an increase in customer retention rates of just 5 percent will result in a profit increase of 25 to 95 percent.

1. Stay in Touch with Your Customers

It may sound too obvious to mention, but a surprising number of business owners don’t touch base with their customers—or they find it difficult to do so. Making regular contact with customers through email and direct mail is one of the best ways to keep your business at the forefront of their minds.

2. Encourage Bigger Initial Purchases

Generating customer loyalty means targeting your customers at all stages of the sales process. According to analytics company, SumAll, the chance of a customer coming back relates directly to the amount of money he or she spends on the first purchase.

3. Get Personal

In a world of abundant choice, customers need strong incentives to remain loyal to one company. One powerful way to ensure that your business remains at the top of the list is to affect the customer's emotions. When customers receive a more personal customer experience they can develop a hard to break emotional attachment to the business.

4. Don't Overlook the Power of Loyalty Programs

Loyalty programs have been severely overdone in recent years, and the average person now has 18 to 20 loyalty cards. However, despite the appearance that loyalty schemes don’t actually inspire loyalty, do not overlook their value.

5. Keep Things Fresh

Internet consumers expect instant gratification, and the majority of them always look for something fresh to hold their attention, albeit briefly. It's more important than ever to keep your website interesting and fresh. This is one effective and relatively simple way to keep the customer coming back.

About Anna Harris:
Anna Harris working as web content writer and a strategist for a major IT firm specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.

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