iOS mobile traffic has
inched up across the US after the iPhone 6's launch in mid-September,
while Android traffic has dipped, according to Piper Jaffray analyst
Gene Munster.
The iPhone 6 gave a small
shot in the arm to Apple's mobile Web traffic in the US after the
smartphone hit the market in mid-September.
Specifically, the share of
mobile Web traffic from Apple iOS devices in the US crept up to 61.4
percent from 60.6 percent during the nine weeks following the phone's
launch, according to analyst Gene Munster.
Citing data from Piper
Jaffray and analytics firm Quantcast, Munster noted that traffic from
Android devices decreased from 38.4 percent to 37.5 percent over the
same period.
Android is still the
leader in US market share in smartphone hardware, based on data from
such research firms as ComScore and Kantar Worldpanel ComTech. But
iOS has significantly held a lead over Android in US Web traffic,
even before the launch of the iPhone 6. So there must be some reason
why Apple is tops in this specific area.
The data from Quantcast
looks at 2 billion mobile page views per month. Estimates point to
around 150 million smartphones used in the US, which each one
generating around 15 page views per day.
About Anna Harris:
Anna Harris working as web content writer and a strategist for a major IT firm specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.
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Anna Harris working as web content writer and a strategist for a major IT firm specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.
Follow Anna Harris On
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