Google Now Targets Children With New Search Engines, YouTube & Chrome Apps

Google is developing special versions of it's most popular products for children, it has revealed. The firm hopes that a child friendly version of YouTube and its chrome browser could make the internet safer for youngsters.

It says it is aiming the news products at under twelves.

• Google hopes apps will make web safer you children to use
• Has created special lab at its Googleplex HQ to study children
• Recent study said iPad has now number one brand among 6-12 year olds

"The big motivator inside the company is everyone is having kids, so there's a push to change our products to be fun and safe for children," Pavni Diwanji, the vice president of engineering charged with leading the new initiative, told USA Today.

"We expect this to be controversial, but the simple truth is kids already have the technology in schools and at home," says the mother of two daughters, ages 8 and 13.

"So the better approach is to simply see to it that the tech is used in a better way."

Google is developing the products in a secret room at its Mountain View,"Googleplex" called the Kids Studio.

The annual study, conducted by leading youth and family research firm Smarty Pants, ranks more than 250 brands each year. 

 

"iPad's number one status among kids represents the culmination of the 'tablet takeover" – a movement from shared screens and TV network dominance to curated content on personal devices,' said Wynne Tyree, president of Smarty Pants.

"Kids increasingly turn to iPad for games, TV shows, videos, books, homework help and communicating with friends and family."

About Anna Harris:
Anna Harris working as web content writer and a strategist for a major IT firm specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.

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