Strong sales of the iPhone
6 has driven Apple's share of the UK smartphone market to its highest
ever level. Apple's share of the UK smartphone market has reached an
all-time high thanks to strong sales of the iPhone 6.
iPhones now account of
39.5 per cent of British smartphone sales, the Californian company's
highest ever UK market share, a rise of 10.4 per cent during the
three months to October 2014.
The iPhone 6 and iPhone 6
Plus were released in the UK on September 19, and swiftly become
Apple's best-selling product to date, shifting more than 10 million
units within three days.
The new phones represented
Apple's first foray into creating smartphones with larger screens,
which are growing in popularity across the UK. The 4.7-inch iPhone 6
outsold the 5.5-inch 6 Plus by 4:1 in the UK, Kantar said.
Use of Apple's iOS
operating system saw a 5.7 per cent rise across Europe, compared to a
drop of 2.6 per cent for rival Google's Android system between
October 2013 and October 2014.
Although Apple did not
participate in Black Friday discounting, it donated a portion of
every sale made through its retail and online stores on Friday
November 28 Monday December 1 to the Global Fund to fight Aids.
Sales of iPhone 6 Crosses Mile High
About Anna Harris:
Anna Harris working as web content writer and a strategist for a major IT firm specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.
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Anna Harris working as web content writer and a strategist for a major IT firm specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.
Follow Anna Harris On
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