Google is developing
special versions of it's most popular products for children, it has
revealed. The firm hopes that a
child friendly version of YouTube and its chrome browser could make
the internet safer for youngsters.
It says it is aiming the
news products at under twelves.
- Google hopes apps will make web safer you children to use
- Has created special lab at its Googleplex HQ to study children
- Recent study said iPad has now number one brand among 6-12 year olds
"The big motivator
inside the company is everyone is having kids, so there's a push to
change our products to be fun and safe for children," Pavni
Diwanji, the vice president of engineering charged with leading the
new initiative, told USA Today.
"We expect this to be
controversial, but the simple truth is kids already have the
technology in schools and at home," says the mother of two
daughters, ages 8 and 13.
"So the better
approach is to simply see to it that the tech is used in a better
way."
Google is developing the
products in a secret room at its Mountain View,"Googleplex"
called the Kids Studio.
The annual study,
conducted by leading youth and family research firm Smarty Pants,
ranks more than 250 brands each year.
"iPad's number one
status among kids represents the culmination of the 'tablet takeover"
– a movement from shared screens and TV network dominance to
curated content on personal devices,' said Wynne Tyree, president of
Smarty Pants.
"Kids increasingly
turn to iPad for games, TV shows, videos, books, homework help and
communicating with friends and family."
About Anna Harris:
Anna Harris working as web content writer and a strategist for a major IT firm specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.
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Anna Harris working as web content writer and a strategist for a major IT firm specialized in various mobile application development services for iOS, Android, Windows Phone and other operating systems.
Follow Anna Harris On